Play Store Courts Real Money Gambling Apps
Reports are rife that Google Play Store bosses have lightened up and decided to allow real money betting and gambling apps at the world’s biggest Android app store. The reports have their origin in a UK-based Degree53 announcement that Google had contacted various online casino and betting operators to notify them of an upcoming change in policy.
If the policy change does come into effect, it will mark the first time that players can use the app store to find and download their preferred apps. The store’s ban on real money gambling has been in effect since the store was launched, which meant players’ only option was to download apps from online and mobile casinos or bookmakers.
This also meant that, unlike players who used Apple’s iOS app store, players with Android devices often had to be content with a less-than-optimal experience, due to the difficulties in pushing app updates. Operators, on the other hand, faced the dilemma of Android apps that did not receive as much exposure as they could have done.
Massive Change in App Store Policy
Degree53, a digital agency, numbers online and mobile casino and bookmaker operators such as OddsChecker, BetFred, and 888 Holdings among its clients.
According to reports, agency spokesperson Andrew Daniels said that the change in the Google Play Store real money gambling app policy would be implemented in August.
Daniels reportedly said that the app store would accept applications for real money gambling apps for distribution within the United Kingdom, the Republic of Ireland, and France. He added that the relaxation of the ban on gambling apps might be extended to include other countries.
Casino and betting app developers and operators allegedly will be required to submit supporting documents such as licenses valid for the relevant gaming jurisdictions when making their Google Play Store applications.
App Store Ban Prompted Progress
Not everyone saw the Google Play Store real money gambling app ban as a missed opportunity. In response to the ban, some enterprising minds launched Betcade in 2015.
The independent app store offered operators and developers a platform on which they could offer players casino and sports betting apps. However, January this year saw the end of Betcade, when it shut down due to business model problems.
Perhaps it was coincidence, but 2015 was also the year in which the Play Store announced a controlled pilot programme with a focus on real money fantasy sports betting.