Android Downloads Dominate Mobile Gaming
Posted on 2016-07-27 by Sean Williamson
Data from 4.4 billion apps installed on Android and iOS devices was examined for the Unity survey of the second quarter of this year. The Q2-2016 Global Games by the Numbers survey found that, of those more than four billion apps, 82 per cent were installed on Android devices, while only 17 per cent were installed on iOS devices. The only country that bucked this trend, with 53 per cent of apps installed on iOS devices, was Japan.
Four of the top five Android download-heavy countries are BRICS countries, namely Brazil, Russia, India, and China; BRICS being an association of five major emerging national economies. The four countries accounted for 41 per cent of the total number of app installations, and for 42 per cent of Android installations.
Significantly, four of the five major producers of Android smartphones and tablets popular in BRICS countries are based in China.
The second quarter survey also showed that Indonesia had overtaken Brazil and the Republic of Korea in terms of Android mobile gaming app downloads and installations. In the first quarter of 2016, Brazil and the Republic of Korea led the way, with 92 per cent of mobile game app downloads and installations on Android devices.
In the second quarter of this year, Indonesia leapt to first place, with 96 per cent of gaming apps installed on Android mobile devices.
The Unity survey showed that 35 per cent of all game downloads were installed on Samsung devices. This was almost triple the number of apps downloaded and installed on devices manufactured by competitors Huawei and Xiaomi.
Android Marshmallow showed an increase in the number of installed apps. Released in October 2015, Android Marshmallow already lays claim to 7.5 per cent of global mobile gaming app installations.
Another of the survey’s surprise findings was that more apps are installed on older iOS models than newer ones. 28 per cent of apps were installed on iPhone 5S and iPhone 6 devices, while only 15 per cent of apps were installed on iPhone 6S and 6S Plus devices.
However, all was not bad news for iOS, which, with 78 per cent of installs in September 2015-released iOS 9.0, showed more consolidation. This is an increase from the 72 per cent found in the Q1-2016 Unity survey. With mobile casino apps being amongst the highest of downloads in general, its interesting to see which devices players prefer, and Android has come out as the leader this time around.