Betfair Mobile Using Snapchat to Advertise
Posted on by Sean Williamson
With mobile Casinos and mobile Sports betting increasing in popularity on a daily basis, Betfair mobile Casino has decided to get ahead of the trend and use an ingenious method of communicating with its UK players – via Snapchat!
Betfair is one of the most popular UK mobile Casinos and Sportsbooks around and has committed to becoming the company in the mobile Casino industry to use the ultra-trendy photo-messaging App. The service is starting this weekend so if you’re a Betfair mobile Casino customer look out for the new and personalised ads.
The App will be launched initially to promote Betfair’s mobile Live Sports odds during the Chelsea v. Everton and Crystal apalce v. Manchester United games this Saturday. Although it is only operating the new Snapchat updates on a trial basis, if it is successful and receives positive feedback from players, the plans will extend across the mobile gambling platform. The football trial will promote odds throughout the live matches and enable players to link straight to the Betfair App to place a bet.
This will mean, in the future, players at Betfair mobile Casino will be able to receive updates on new promotions and Bonuses direct to their mobile phone via the handy photo messaging App.
Mark Ody, the Brand Director at Betfair mobile Casino, released the following statement:
“Snapchat is a relatively new, yet rapidly growing social media platform, which I’m certain will play a huge role in the marketing mix of companies going forward. TO be one of the first brands, and the first betting company, to make use of the platform is very exciting. It has huge potential for us as a business.”
Join Betfair mobile Casino today and receive the Betfair Snapchat updates – players who sign up now will be able to claim an exclusive Welcome Bonus of £100!