Google Play Bans Cash Reward Apps

Posted on 2016-06-30 by Sean Williamson

Google Play

Last month Apple announced some updates to their App Store Guidelines which established that any and all gambling Apps offering real money must be free, properly licensed with the correct permissions for the location where the App is used, and restricted to those locations. Additionally, any Mobile Casino App or other Gambling App must not offer credit to users through in-App purchase.

Google Play has now updated its own policies regarding Apps that involve gambling in any form for cash or equivalent prizes. Although gambling Apps have been banned from Google Play for a while already, the definition has now been extended to include many other social games that many would not categorise as gambling. Google has instructed that they will no longer accept products from App developers “that facilitate online gambling, “including but not limited to, online casinos, sports betting and lotteries, or games of skill”.

This effectively means that if the Apps offer the chance to gain financially from the game then they will no longer be allowed. Google Play has provided developers with 1 month in which to revise and reprogram their content, or face removal from the platform.

This is a bold move from Google Play, which is constantly in a bid to compete with the offerings from Apple’s App Store. Both companies have clearly addressed an ambiguous area which straddles legality and morality. It seems, however, that Apple may have reached a far more practical solution by strictly regulating any Apps that offer financial rewards, whether based on skill or luck, rather than banishing them from the platform altogether.

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