SportCaller and Kindred Group Sign Deal

Posted on 2019-06-14 by Sean Williamson

SportCaller and Kindred Group Sign DealThe free-to-play sports game specialists SportCaller made a big announcement recently. They made public the news that they have entered into a long-term association with the Kindred Group, the online gambling operator made up of 11 brands.

The new arrangement will see the specialists rolling out FTP games across numerous sporting events in a range of countries. This will be done via a strategic approach with the support of all of the pertinent Group departments, thus securing a scalable, consolidated model.

The Kindred Group chose SportCaller as its partner after a comprehensive market review was undertaken, supported by a competitive tender process, and a broad series of FTP workshops. The game specialist’s robust, flexible platform also complements the casino operator’s various languages and countries perfectly. This will allow for an intensely local approach to be assumed alongside a smooth integration into the Group’s current principal sportsbook product.

SportCaller Has a Lot to Offer

The game developer’s level of expertise internationally and its pioneering platform has already produced an excellent variety of Basketball, Tennis, Racing, and other games. This will undoubtedly appeal to the casino operator’s multiple markets, and suit their corresponding range of player preferences to a T. The platform also facilitates reporting and game management at both Local and Group levels.

In a marketplace that has become relatively uniform, with operators’ ideas for and the regulatory rope of Sign Up offers and Bonuses rapidly drying up, this game development company is making waves. They are transforming FTP games into an independent vertical for boosted recruitment strategy, rejuvenation, and retention via intense engagement and integrated gameplay on sporting events with mass appeal.

MD Barry Has His Say

Managing Director for SportCaller Cillian Barry called the deal a watershed moment in the continuing evolution of his company’s noteworthy platform. He said that the 2018 Football World Cup offered a step change that allowed them to improve retention and acquisition across their partners. And then he added that this brand-new progressive Kindred Group partnership meant that no stone has been left unturned in terms of an unquestionably international operation maximising the FTP brand worldwide.

[[[H2]]]The Kindred Group Weighs In[[[/H2]]]

The Head of Sportsbook Marketing for the casino operator, Louis Hervik, was no less enthusiastic in his commentary on the agreement. He stated that his company taking advantage of the game specialists’ expert framework meant that it was likely that the product would soon become a core part of what they offered. He then added that it would also function as a gateway to further acquisition for a range of their local markets.