Playtech Renews Supply Deal With Paddy Power
Posted on by Sean Williamson
It’s been a tumultuous couple of years for operators who are licensed and offering gambling and betting services in the UK. So much so that major operators like William Hill have done everything in their power to shuffle the cards in such a way that Britain and surrounds is no longer their main source of income. In fact, regulatory uncertainties and tax hikes have been singled out as some of the main reasons behind the fact that a large number of operators have either closed shop or moved to the United States.
And yet, some businesses have faith in the future of the UK and Ireland’s retail betting markets yet. Two of those businesses are Paddy Power and Playtech BGT Sports.
Four More Years
The duo recently announced having decided to extend their existing partnership agreement, according to which Playtech BGT Sports supplies self-service betting terminals to Paddy Power’s retail outlets in the United Kingdom.
The agreement states that BGT will be supplying brand new content and installing exciting new features on the terminals, and will continue to do so over the next number of years. Managing Director of Retail at Paddy Power, David Newton, has said that he is exceptionally pleased with the extended agreement having been reached. He pointed out that it was a critical time for any business to be involved in betting terminals in the very volatile UK market, and that after a long and carefully considered review process, the company reached the decision that Playtech was and would in all likelihood remain the best possible partner for the job.
Newton said that at the end of the day it was all about customer satisfaction, and that Paddy Power’s partnership with Playtech BGT ensured that only the best possible products and services would be made available to Paddy’s players for at least four more years.
Innovation Motivates Deal
John Pettit, the chief in charge of commercial operations at Playtech, also commented on the extended supply deal. Pettit pointed out that it was necessary to invest a vote of confidence in the UK market, especially when times are critical and conducive to change.
According to Pettit, the partnership also incentivises innovation. This, according to him, is what makes the deal worth Playtech’s while.