Playtech Sees Success with New Live Roulette
Posted on 2016-12-05 by Sean Williamson
Playtech has just released its new HTML5-based Live Roulette game for mobile play, and the developer has confidently announced that their new product has proved to be a success. The brand has revealed that they have partnered with several licensees in creating the new roulette game, as well as following extensive player experience tests and benchmarking analyses throughout 2016.
After all these tests have been completed, the company is finally able to claim that their Live Roulette is the most sophisticated live mobile roulette product on the market.
In the first week of the new game’s launch, its developer has reported superior player engagement and longer gaming sessions across desktop and mobile channels. The revenues generated for Playtech’s licensees have also been significantly boosted, said Playtech representatives in a recent press statement.
Majority of Playtech Players Switch to New HTML5 Roulette
Players of Playtech’s Live Roulette can play the game in both landscape and portrait modes from their smartphones and tablets. Additionally, they can also view their bets simultaneously, while at the same time watching the roulette wheel spin.
Several sessions of user testing and feedback responses have enabled the developer to enhance their roulette game’s interface and features. The game’s mobile interface now offers much simpler navigation, more logically positioned playing options, and a more personalised view of the roulette wheel and the table layout in both viewing formats.
The press statement made by Playtech has revealed that, within 48 hours of launching their new HTML5 roulette game for mobile, an astounding majority of their players switched from the previous mobile roulette game to the new and improved version.
Playtech HTML5 Live Blackjack to Follow Later This Year
Following the Live Roulette game’s success will be an HTML5 Blackjack game launch later this year. The Blackjack game is set to offer enhanced features and a more immersive experience for smartphone and tablet players, according to the company.
The Head of Innovation at Playtech, Kevin Kilminster, has commented on the success of the launch, saying that his company focussed on roulette due to it being their “primary, premium game.” Kilminster noted that Playtech has worked very closely with its chief licensees to create what they believe will be the best performing game in the iGaming market.
The success of the Live Roulette game has been proven by the massive demand the game saw just days after its debut. According to Kilminster, the response to the new game is phenomenal, with many players switching over immediately to the new HTML5 mobile game.