Yggdrasil Gaming Enters The Taiwanese Market
Posted on by Sean Williamson
Despite any form of real-money gambling being banned outright on the Chinese continent, players remain hungry for quality entertainment, and for the moment, social gaming fulfils that need. Swedish developer Yggdrasil Gaming recently announced that they too, will soon be an operational force in the Taiwanese market, thanks to a content partnership agreement with XSG.
According to the provisions of the agreement between Yggdrasil and XSG, the developer’s social casino games will be made available to Taiwanese players on the XSG-managed 08Online website. In keeping with the relevant gambling laws, the site does not allow for real-money gambling, but players sign up in their drones on a daily basis, looking for some form of quality gaming entertainment.
A Promising New Market
Yggdrasil Gaming’s products have officially gone live on the Taiwanese site, and with the island being home to more than 25 million people, it’s a potentially lucrative new market for the developer.
The developer has been working hard at making a headway into new markets over the past year or so, with multiple content deals having been on the table and concluded over the last number of months. In terms of new market expansion, Taiwan is just about as good as it gets, as the market is completely unsaturated, unlike many other markets across the globe.
Ironically, this is mainly thanks to China’s strict and unforgiving gambling laws, which has served as a major deterrent to many operators. Yggdrasil’s creative approach and adaptability in terms of social casino games, bears true testament to the company’s immense success over the last couple of years.
Expanding Reach and Audience
Chief Executive Officer Fredrik Elmqvist, said that more than anything, it’s a true honour to have the opportunity of being able to partner with the leading social gaming operator in Taiwan. He referred to XSG as having an extensive loyal player-base and said that he was confident that the brand’s titles would prove popular among Taiwanese players.
Elmqvist also noted that from a strategic point of view, the company’s involvement n would offer valuable insight into the developments taking place in the larger Asian market. It certainly appears as if Yggdrasil Gaming now has a foot in a potentially lucrative door.